UX/UI

Student Web Awards

SWA has been on a hiatus for 2 years. As a class in advanced web we are now working to bring SWA back with the goal of making it the go-to online web design and development competition for students. This will be a way for students to put their work on display and get noticed by professionals. This is my UI/UX process and the website I created for them.

Understand the User

Survey

We created an online survey that we sent out to college students around the nation to understand what their needs were. Each question was specifically designed to discover who our target audience is and what has stopped them from entering in a competition before along with what would help them to enter in the future.

Personas

We came up with a few personas that exemplified the target audience using the data collected from the survey. We then narrowed down the personas to three specific personas that best described our client.

Customer Journey Maps

We created maps of how our personas would find out about SWA and how they would interact with the website through the whole process. We discovered what difficulties they would face and how our UX design could

Creation And Testing

Prototype 1

Using my understanding of the target persona I created my first prototype to fit their needs. Here are a few peeks at it.

User Testing

We put the site to the test with several college students. We had specific goals in mind for the site and made tasks to test those goals. There were many ideas I had, but a few of the main things that I found to change were: the word “Deetz” in the nav bar was fun, but not easy to understand, the competition should be more openly displayed, and that I could format the rules section to be more legible and user friendly.